Feature Story : Food & Drink

  • Cool Japan Illustrated

    Diversity of Japanese Restaurants

    Tokyo is a rare city you can try various kinds of cuisine from all over the world. The diversity is not only found in their origins but also can be seen in menu or in atmosphere - store size and facilities.

  • Japan's Unique Food Culture

    Japan has a unique food culture: various good fresh ingredients of sea and mountains, seasonings that adds to the dishes’ tastiness, Japanese sense of taste represented by umami and intense curiosity about savoring variety of foods.

  • National Passion for Foods

    The Japanese perhaps are the world's best connoisseur of food exhibiting great curiosity about gastronomy.

  • Diversity of Japanese Restaurants

    Tokyo is a rare city you can try various kinds of cuisine from all over the world. The diversity is not only found in their origins but also can be seen in menu or in atmosphere - store size and facilities.

  • Adaptation of Foreign Foods

    Japanese have never been conservative about trying unforeknown foods or ingredients but incorporated imported food from across the world, and have historically adapted many to make them their own.

    Anime & Manga

    Anime and Manga shape an art form ideally explores contemporary sensibilities. It is the most advanced mode of expression with sophisticated and imaginative ways.

  • The ukiyo-e (浮世絵 perspective

    With the rise of popular culture in the Edo period, a style of woodblock prints called ukiyo-e characterized by the aesthetic two-dimensional forms, the absence of western notion of perspective became a major art form.

  • Animism and Amime & Manga

    "Animation" is a compound word of"Anima" ("Animal" comes from "Anima") and Animate. Few Japanese Manga and Anime don't contain any animistic connotation.

  • Anthropomorphism and Amime & Manga

    Beyond its cool design, in the context of taboo-free expression, mechanical nature in Manga and Anime may take on a meaning of anthropomorphism or animism.

  • Art techniques in Amime & Manga

    Managa is an art form in which expressive elements: drawing, typography, graphic design, and panel layout are highly integrated. The expressive techniques hold true for Anime, and make it a sophisticated art form.

  • The creative freedom in Amime & Manga

    "The essence of Japanese Anime is in its taboo-free, in terms of violence, eroticism, and mechanical presentation." Sugiyama Tomoyuki

  • Haruki Murakami

    Junior High School Years : 中学時代

    Of his middle-school years, Murakami has written that all he remembers is being beaten by his teachers. He didn't like them and they didn't like him because he wouldn't study.

  • Haruki Murakami

    Books and Music : 本と音楽

    Haruki was permitted to buy books on credit at the local bookstore, as long as he avoided comic books or trashy weekly magazines, and he became a voracious reader.

  • Haruki Murakami

    The Lost Sea : 失われた海

    In his novels and essays, Murakami expressed his deep emotional attachment to the sea that was close to him throughout his adolescence years.

  • Haruki Murakami

    Leaving Home : 街を離れる

    "The town has deep hold on me; almost all my memories are tied up with the place. Yet the spring I left town to enter university, I let out a sigh of relief from the bottom of my heart,"Haruki said in his novel.

  • Haruki Murakami

    High School Years : 高校時代

    Haruki would play Mahjongg almost every day, fool around with girls, spend hours in jazz cafés and cinemas, smoke, skip school, read novels during class, and so forth, but his grades were never terrible.

  • Haruki Murakami

    Hanshinkan Boy : 阪神間少年

    Hanshinkan, the area between Osaka and Kobe, was a comfy place to spend Haruki's boyhood to the adolescent period.

cool japan
発掘!かっこいいニッポン

  • What is Cool Japan?
    The keywords, "Cool Japan," are flying all around the world.
    From fashion, anime, games, and food, various cultures that the Japanese take for granted are being accepted as cool and trendy by foreigners.
    "COOL JAPAN Discovering what makes Japan cool," uses the sense of foreigners to the fullest, to dig up and examine the appeal and secrets of these cool cultural aspects.

JAPAN'S GROSS NATIONAL COOL

  • In a 2002 article in Foreign Policy entitled "Japan's Gross National Cool," Douglas McGray wrote of Japan "reinventing superpower" as its cultural influence expanded internationally despite the economic and political problems of the "lost decade."
    Surveying youth culture and the role of manga, anime, fashion, film, consumer electronics, architecture, cuisine, J-pop, and phenomena of cuteness such as Hello Kitty, McGray highlighted Japan's considerable soft power, posing the question of what message the country might project.
    He also argued that Japan's recession may even have boosted its national cool, due to the partial discrediting of erstwhile rigid social hierarchies and big-business career paths.